Measuring Color Accurately


Consistent and reliable color measurements are sought after by those in R&D, process development, and production. For foods, graphics, paints, and any product that relies on accurate color, this measurement is crucial. Off-colored water is not appetizing. Logos shaded incorrectly influence brand identity.Liquid-Color-076

Hue is the actual color (red, orange, green, etc.) while chroma (saturation) is the vividness or dullness, and lightness is the degree of light. To reproduce a color accurately, find out these three attributes.

Reflectance meters are portable and ideal for a quick pass/fail decisions in a production environment. They assess color quality control for:

  • Corporate logo standardization
  • Graphic arts testing of inks and control of printed colors
  • Standardizing paint colors, plastic colors, and cosmetic colors
  • Printing on textiles, packaging materials, and labels
  • Color-finishing foods, clothing, pharmaceuticals, and more

Transmittance meters are used to measure color to standardize:

  • Beverage color, cooking oils, and more
  • Water color
  • Chemical finishes
  • Petroleum product colors

To maintain color consistency, use color meters or spectrophotometers. These units can measure reflectance or transmittance and avoid subjective color comparisons due to human error.


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